Isu Perang Dagang Amerika Serikat dan China Sebagai Faktor Kunci Ketidakpastian Ekonomi (Economic Unncertainty) Sebagai Isu Ekonomi Global dalam Perspektif Komunikasi Bisnis

Abstract

The issue of the United States and China trade war as a key issue today that determines the direction of change in the world today. Therefore, in this paper, it is attempted to be examined with a business communication approach, especially in the scope of Integrate Marketing Communications. In this paper, it was found that the two countries are opposite in their business communication strategies. Where the United States is more directed at the upper middle class and the western world (Western Europe) while China is more on business communication in the Asia and Africa regions.