Analisis Strategi Komunikasi Pemasaran Sebagai Upaya dalam Membangun Loyalitas Pelanggan

Abstract

Business communication has a crucial role in building strong relationships with customers, especially in an increasingly competitive business world. An effective communication process helps companies to not only convey information, but also to create strong relationships with customers through understanding their needs and expectations. Good communication allows companies to be more responsive to customer feedback, improve products or services, and offer appropriate solutions. Continuous and consistent interaction with customers can create trust and increase their loyalty. In business communications, it is important for companies to prioritize openness, clarity and accuracy of information so that customers feel prioritized and valued. The use of various communication media, such as social media, email and telephone-based customer service, can expand reach and increase effectiveness in establishing relationships with customers. Through a personalized and adaptive approach, companies can tailor communications according to each customer's preferences, contributing to a more positive customer experience. Apart from that, good communication is also able to support companies in overcoming potential conflicts or misunderstandings with customers constructively, so that the relationships built are stronger. Thus, effective business communication not only functions as a tool for conveying information, but also as a strategy for building and maintaining mutually beneficial relationships between companies and customers. In the long term, good communication can provide added value to the company's image and support sustainable business growth.